Summary

• Some links on this site are affiliate links — if you click them and complete a purchase, we earn a commission.
• You pay exactly the same price. The operator pays us, not you.
• We only recommend products and services we have used or carefully vetted.
• We do not accept paid placements, sponsored editorial, or link insertions.
• This disclosure is required by the US FTC, EU consumer law, and similar regulations worldwide.

What an Affiliate Link Is

An affiliate link is a URL that contains a tracking parameter identifying Go Japan Now as the referring site. When you click the link and the operator’s tracking detects that your purchase originated from us, the operator pays a small percentage of the sale to Go Japan Now. This is the standard business model used by the majority of independent travel publishers, including major outlets like Lonely Planet, The Points Guy, and Nomadic Matt.

Affiliate links never change the price you pay. The commission is a marketing cost the operator already budgets for — it goes to us instead of to a Google ad or a paid influencer. Using our links is one of the most direct ways to support the continued operation of Go Japan Now at zero cost to you.

Who We Partner With

The following operators currently have active affiliate relationships with Go Japan Now. We disclose all of them in one place rather than listing them article by article.

If we add a new affiliate partner in the future, this page will be updated within 14 days of activation. We do not have any undisclosed affiliate relationships.

How We Decide What to Recommend

Editorial recommendations are made independently of affiliate relationships. The decision flow is always the same:

What We Will Not Do

To keep editorial trust intact, we have committed in writing to the following limits:

• No paid editorial. We do not accept money in exchange for writing about, mentioning, or reviewing a product.
• No sponsored posts disguised as editorial. If a post is sponsored, it will be clearly labeled at the top of the page as “Sponsored” or “In partnership with [brand].” We currently have no such posts on the site.
• No link insertions. We do not sell links from existing articles to third parties.
• No guest posts from SEO agencies. All content is original to Go Japan Now.
• No undisclosed gifts. If we accept a complimentary product, hotel stay, or tour for review purposes, the article will say so clearly.
• No fake reviews. Recommendations are based on real experience or verified primary research, never on fabricated user testimonials.

Legal Disclosures

This disclosure is provided in compliance with the following:

• US Federal Trade Commission (FTC) Endorsement Guides (16 CFR Part 255) — requires clear disclosure of material connections between endorsers and the brands they recommend.
• EU Unfair Commercial Practices Directive (2005/29/EC) — requires disclosure of commercial intent.
• UK Advertising Standards Authority CAP Code — requires affiliate marketing to be obviously identifiable.
• Japan Act against Unjustifiable Premiums and Misleading Representations (景品表示法) — as amended in 2023, requires clear stealth-marketing disclosure (ステマ規制).

Specific articles may also contain in-line disclosure when affiliate links appear in a context where this site-wide disclosure may not be sufficiently visible to the reader. Links to merchants such as Viator and MagicalTrip include the rel="sponsored" attribute as recommended by Google’s Webmaster Guidelines for paid relationships.

Questions or Concerns

If you have any questions about our affiliate relationships, see a link that you suspect is not properly disclosed, or want to verify a specific recommendation, please contact us through the Contact page. We will respond within three business days (Japan time) and update this disclosure or the article in question if needed.

For broader information about how we operate, see our About page and Privacy Policy.